By mid-January 2003, Everton found themselves in an unexpected struggle. David Moyes' side occupied a mid-table position that belied their ambitions, having won just once in their previous five league matches. The uncertainty was compounded by Wayne Rooney's suspension—the 17-year-old prodigy had just signed a new contract but couldn't help against Sunderland. With Kevin Campbell still recovering from injury, Everton's attacking options looked dangerously thin. The club needed someone to step into the void.
Enter Brian McBride. The 30-year-old American had arrived at Goodison Park on a three-month loan from MLS side Columbus Crew, reuniting with Moyes, who had managed him during a brief spell at Preston North End two years earlier. That previous loan had ended prematurely when McBride required surgery to remove a blood clot and rib after a collision in his first match, but not before he'd impressed enough for Preston to offer $1.8 million for his services—a bid MLS rejected, valuing their striker at twice that amount.
Now in the Premier League, McBride's introduction had been nothing short of spectacular. Making his Everton debut at White Hart Lane on January 12, he found the net inside 10 minutes against Tottenham, announcing his arrival in England's top flight with characteristic directness. The Toffees lost 4-3 that day, but McBride had demonstrated exactly what Moyes remembered: intelligent movement, aerial prowess, and an ability to finish chances. For a player who hadn't featured competitively in two months before arriving in England, the adjustment to the Premier League's pace had been seamless.
The January 18 clash with Sunderland was significant for both clubs, who were trapped in the lower half of the table. Howard Wilkinson's Black Cats arrived at Goodison having become synonymous with dour, defensive football—the kind of opponent Everton needed to break down to maintain any hope of a European push. With 37,409 fans filling the stadium on a cold afternoon, the anticipation was mixed with anxiety. Everton's creative struggles had been evident all season; without Rooney's spark, they would need McBride to provide the cutting edge.

The match began disastrously for the home side despite overwhelming territorial dominance. Alan Stubbs somehow contrived to miss two identical chances from Gary Naysmith's corners in the opening six minutes, heading over from close range when scoring seemed easier. Tomasz Radzinski rounded Thomas Sorensen but couldn't find the target. Steve Watson struck the post. McBride forced a sharp save from the Danish goalkeeper. Everton created chance after chance, yet Sunderland's goal remained intact through a combination of profligacy and Sorensen's brilliance.
The visitors punished that wastefulness in the 34th minute. Kevin Phillips, Sunderland's England international striker, slipped a perfectly weighted pass into Kevin Kilbane's path. The Irish winger, returning to face his former club, showed no sentiment, driving a precise left-footed finish beyond Richard Wright. Against the run of play, Sunderland led. Phillips nearly doubled the advantage on the stroke of halftime, only for Wright to produce a stunning save from 18 yards.
The pattern continued after the interval. Phillips tested Wright twice more in quick succession, Sunderland growing in confidence as they sensed a rare away victory. But Everton's first meaningful attack of the second half changed everything.
In the 51st minute, Steve Watson found Scot Gemmill in space on the right. The midfielder delivered a cross toward the penalty spot that caused confusion in Sunderland's defense. As the ball arrived, McBride launched himself into an overhead kick—more desperation than elegance. The execution was unconvincing, but the deflection off Darren Williams proved decisive, the ball looping over Sorensen and into the net. McBride would later admit with characteristic honesty: "Gary Naysmith gave a call before I was going up that he wanted it. I thought I'll give it a go anyway, and thankfully it went in, otherwise he would have had a go at me."
Six minutes later, McBride delivered the moment that epitomized his understated effectiveness. Radzinski threaded a pass into space behind Sunderland's backline. McBride appeared to miscontrol the ball as he gathered it, stumbling slightly, but his recovery demonstrated the instincts of a natural finisher. Regaining his balance, he shifted the ball onto his right foot and drove a low shot toward the far post. The finish was precise, finding the bottom corner with Sorensen helpless. The American wheeled away in celebration as Goodison erupted. "Rads found me early, and that was so important because I was able to drift off my guy and come back a little bit," McBride explained afterward. "Really, the space was at the far post, and it was a matter of whether the ball was going to get through the goalkeeper's legs or not."
For McBride, the brace represented validation of Moyes' faith in throwing him directly into the Premier League's unforgiving environment. Three goals in two appearances—all scored with his feet, despite his reputation as America's most accomplished aerial threat. The performance drew effusive praise from his manager. "His performance was excellent, he gives you great honesty and commitment," Moyes said. "It is players like that who contribute to the team overall and win you matches. Brian has come straight into the Premier League, scored last week in his first game for us and got another two here, and the way he played, he could have had a hat trick."
The victory lifted Everton to within touching distance of the European places and provided momentum at a crucial juncture of the season. For Sunderland, languishing near the relegation zone, it was another frustrating afternoon in a campaign that would ultimately end in the drop.
McBride's loan spell would continue for another six weeks, during which he added one more goal to his tally, finishing with four in eight appearances. The numbers told only part of the story—his hold-up play, work rate, and ability to bring teammates into the game had transformed Everton's attack. Moyes pushed hard to extend the loan until season's end, but Columbus rejected the approach, insisting on a permanent transfer if McBride were to stay. Everton, wary of investing heavily in a 30-year-old with limited resale value, declined. The American returned to MLS when his loan expired in April, resuming his career with the Crew.
"We are sorry to lose him, and he will be missed," Moyes lamented. "He has done extremely well, exactly what we had hoped for—if not better when we signed him. Brian has played a big part in our season at Everton, and we wish him all the very best for the future."
McBride would eventually return to English football with Fulham in 2004, where he would spend four successful seasons in the Premier League. But that winter afternoon at Goodison Park, when he hauled Everton back from the brink with two scrappy, determined finishes, remained a defining moment—proof that American players could deliver under pressure in Europe's most demanding leagues. For a striker whose career had been interrupted by blood clots and injury, who had been told he might never play again, the ability to score vital goals on football's biggest stages represented a personal triumph that transcended statistics.